Use the arrows on your keyboard or onscreen to read the case study on Bathe, the home of bath time fun. The stylish founder had an idea for a full range of bath products with as much naturally derived goodness as possible, and wanted BuleFusion to bring to life her vision of making bath time fun again. Through market research, we took emerging trends, specific consumer purchasing behaviors and core decision drivers combined with industry practices to develop the foundations of a retail concept grounded firmly in reality – laughing in the face of convoluted lifestyles and contrived media messages that mangle what consumers really want – whilst acknowledging the craving for cool, stylish and unique products. A brand was born and BuleFusion named it Bathe. We nurtured the concept, giving it personality. We clothed the brand in its own personal design style. And we shaped its future by coining a concept called 'Enufness' that speaks to an emerging and shifting consumer mindset that says excess out, minimal in; combats choice fatigue and nods to sustainability; and simply gets back to the basics of being genuine, feeling good and being clean. BuleFusion has been involved in virtually every aspect of the business from brand conception ... ... company naming and visual identity design and the quirky product descriptions, to product development, art direction, pricing strategies .... ... and strategic growth initiatives moving Bathe from a single stand-alone retail shop to a franchise venture. Our work is just beginning. Now it's time to spread the word about making bath time fun again. Say hi at www.bathestore.com. Use the arrows on your keyboard or onscreen to read the case study on MÉTIS Restaurant & Gallery. Entrepreneurs Said Alem and Chef Nicolas 'Doudou' Tourneville came to BuleFusion with an idea for a new restaurant venture that would eclipse their previous establishment, Kafe Warisan, a world-renowned restaurant with an 18-year legacy. MÉTIS Restaurant & Gallery was conceived, but our job was just beginning. The goals included developing an identity that would be resilient and recognized instantly, cultivating loyal Kafe Warisan patrons to MÉTIS, and launching the new brand to the global market. From the corporate identity and collateral design to media relations and advertising campaigns, we moved the new brand away from traditional restaurant marketing into an experiential lifestyle to create an instant iconic brand recognized by travelers throughout the world. Together, we developed a brand centered upon a sensory dining experience that embraced the sheer pleasures of living. A two-month Coming Soon ad campaign utilized a line drawing of what was coming forth. The campaign generated more than 1,000 new email contacts via the Web; guerilla marketing creating direct exposure to more than 10,000 individual travelers; and earned media exposure in more than 15 domestic and international publications before the grand opening. Since October 2009, MÉTIS has remained a favorite amongst travelers and local expats alike. Experience at www.metisbali.com. Use the arrows on your keyboard or onscreen to view select ad campaign concepts for client partners. COMO HOTELS & RESORTS 'Come Closer than Ever Before' Campaign. We took COMO Shambhala Estates from photos of rooms and empty spaces to an experience focused on the hotel group's flagship health retreat that promises a total commitment to improved wellbeing. The personal moment of inner reflection in an Asian-tropical nature-intense scene conveys  how an individual can be inspired to embrace a life-long journey towards inner health. THE COCA-COLA COMPANY 'The Coca-Cola Side of Life' Campaign. Our Pixel vs Vector MixMaster designed a perfect balance synthesizing vector into digital art for an advertisement. Bathe 'Home of Bath Time Fun' Campaign. Bringing back the fun time in bath time, BuleFusion developed the full brand from concept to launch activities. HU'U BAR & GRILL 2012 'One of Life's Simple Pleasures' Campaign. hu'u continued to reinvent itself while growing the business organically for eight years. The investors wanted to find a branding consultancy to enhance their business and generate revenue through reaching new audiences. We repositioned the brand to focus on creating intimate memories when sharing food, fun and cherished moments with family and friends – one of life's finest pleasures. HU'U BRAND 2011 'Where Worlds Meet' Rebranding Campaign. HU'U BRAND 2011 'Where Worlds Meet' Rebranding Campaign. HU'U BRAND 2011 'Where Worlds Meet' Rebranding Campaign. THE LEGIAN A GHM HOTEL & RESORT Ad Campaign Refresh. In celebration of DEWI Magazine's 20th Anniversary, The Legian Bali, a GHM hotel & resort, came to us to elevate the design of their advertising campaigns to a new standard consistent with the multi-award-winning hotel's leading brand across Asia-Pacific. THE LEGIAN A GHM HOTEL & RESORT Ad Campaign Refresh. THE LEGIAN A GHM HOTEL & RESORT Ad Campaign Refresh. M&TIS RESTAURANT & GALLERY 'Coming Soon' Campaign. The entrepreneurial owners came to us with an idea for a new restaurant venture that would eclipse their previous world-renowned restaurant with an 18-year legacy. MÉTIS Restaurant & Gallery was conceived. We elevated the new brand from just another restaurant to a celebrated sensory dining experience, and an instant iconic establishment favored by travelers throughout the world.
M&TIS RESTAURANT & GALLERY 'Sensory Dining Experience' Campaign. M&TIS RESTAURANT & GALLERY 'Sensory Dining Experience' Campaign. NAUGHTY NURI'S WARUNG 'Nuri's Just Got Naughtier' Campaign. The small establishment was visited by hundreds of thousands of travelers to Bali since opening almost two decades ago. And then they finally decided to create a second franchise. The restaurant is known for the ribs and martinis, so  we took those core items and combined them with modernized retro feel to create  an ad that expresses everything the Warung represents.  Use the arrows on your keyboard or onscreen to view our corporate and promotional photographic projects. Louis Vuitton Floating Flagship Store (Singapore) W Hotel (Hong Kong) Grand Hyatt (Tokyo, Japan) Kanra Hotel (Kyoto, Japan) Hotel Particular (Paris, France) Peninsula Hotel (Tokyo, Japan) as Featured on the Cover of Interior Design Magazine SLS Hotel, Inspired by Phillipe Starck (Hollywood, CA, USA) Remy Martin Louis XIII (Photography for Ad Campaign) Remy Martin Louis XIII (Photography for Ad Campaign) Citreon (Paris, France) as Featured on the Cover of Interior Design Magazine Helmut Lang (Photography for Ad Campaign) Helmut Lang (Shoes and Acessories) Helmut Lang (Shoes and Acessories) Lexus (Milan, Italy) Interior Design Magazine Cover Christian Dior (Paris, France) Louis Vuitton Marina Bay Singapore Flagship Store Cartier VIP M+K Ginza Chanel (Shanghai, China) Viktor & Rolf (Milan, Italy) Tiffany & Co. (New Global Concept, Worldwide) Louis Vuitton (Paris, France) Louis Vuitton vs Comme Des Garcons (Tokyo, Japan) Louis Vuitton (Roppongi, Japan) Christian Dior (Paris, France) Jimmy Choo (New Concept, North America) Condé Nast Traveler Magazine Cover Baccarat Restaurant (Moscow, Russia) SEVVA Restaurant (Hong Kong) Spare Room Restaurant & Lounge (Hollywood, CA, USA) Renaissance Hotel Restaurant (Beijing, China) TAG Heuer Museum Pritzker Hyatt Corporate Offices (Chicago, IL, USA) One Ometesando Corporate Offices (Tokyo, Japan) Swatch Corporate Office (Tokyo, Japan) Nagano House (Nagano, Japan) as Featured on the Cover of Architectural Digest Magazine Fujiya Onsen House (Yamagata, Japan) Hakone Ginyu House (Hakone, Japan) Gosoku No Kutsu Onsen (Oldest Onsen in Japan)

think unlimited possibilities

Transformation. That's what we deliver.

A renowned marketing, creative design, public relations and interactive strategy consultancy, BuleFusion evolves brands for ambitious organizations by embracing your business goals and our passion to bring ideas to life.

brand strategy

BuleFusion brand strategy at Sea Sentosa Bali BuleFusion brand strategy at SILQ Private Residences BuleFusion brand strategy at Biku Tea House BuleFusion brand strategy at hu'u Bar & Grill Bali BuleFusion brand strategy at METIS Restaurant Bali
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We merge management strategies, consumer research and leading design concepts and bring them all together to develop the foundations for a sustainable brand. To us, a brand should reflect and emphasize the intrinsic qualities that a company considers to be important, and how these core company philosophies embed into the overall business strategy.

intelligent creative design

BuleFusion Intelligent Creative Design for The Coca-Cola Company BuleFusion Intelligent Creative Design for Bathe Store BuleFusion Intelligent Creative Design for The Residences at hu'u BuleFusion Intelligent Creative Design for METIS Restaurant & Gallery BuleFusion Intelligent Creative Design for COMO Shambhala Estate BuleFusion Intelligent Creative Design for Naught Nuri's Warung BuleFusion Intelligent Creative Design BuleFusion Intelligent Creative Design hu'u Brand BuleFusion Intelligent Creative Design for Bathe Store BuleFusion Intelligent Creative Design for Uma Ubud, a COMO Hotel and Resort BuleFusion Intelligent Creative Design BuleFusion Intelligent Creative Design
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We fuel our creativity with consumer insights to enhance the overall impact of your brand's identity, taking a holistic, integrated approach to our creative design concepts. Corporate identities, brand designs, re-brands, new brands, advertising Ð it's all part of the process of revitalizing how consumers perceive brands.

public relations

Media Relations Interior Design Magazine Media Relations Conde Nast Traveler Media Relations Elle Indonesia Media Relations Travel + Leisure Media Relations JetStar Australia Media Relations Cathay Pacific Discovery Inflight Magazine Media Relations Lonely Planet Media Relations Interior Design Magazine Media Relations DestinAsian, DaMan, Prestige
next media placement →

We support clients through a team of top PR practitioners and creative consultants who work as a unified team to share the story of your brand. Our access to media, our ability to ideate creative story angles and our targeted approach provide client partners with a well-rounded solution during every phase of a campaign's development cycle.

interactive strategy

BuleFusion Web Site Design for Bathe Store BuleFusion Web Site Design for hu'u Brand BuleFusion Web Site Design for DeKuta BuleFusion Web Site Design for Sea Sentosa BuleFusion Web Site Design for Steven Shell BuleFusion Web Site Design for Studio Hair BuleFusion Web Site Design BuleFusion Web Site Design
next web site →

With so much business being generated on the Internet, a brand's presence online is an integral component of the overall business strategy. From developing robust Web sites that engage audiences to spreading the company's messages via social outlets, we take a data, metrics-driven approach to understanding the online behaviors of both brand and consumer.

asia-pacific

Asia-Pacific Marketing Brand Strategy

Rapid economic growth across Asia-Pacific in the past two decades has changed the commercial world, and created huge branding and PR opportunities. To many entering this market, Asia-Pacific is seen as a huge singular entity; but the region is certainly not a homogeneous market. The diverse culture, language, religion and political-economic development is exciting and presents an immense opportunity to reach new audiences.

hotels, resorts + real estate

Real Estate Development Marketing at BuleFusion

We have played pivotal, strategically creative roles working alongside celebrated designers, architects and bespoke development teams to create some of the most memorable branded establishments. Simply put, we continue to evolve the way property is marketed and sold. There are no formulas — each project is unique and requires its own strategy, process and goals to position, re-position and help shift a branded property for maximum return.

hospitality + travel

Tourism, Travel + Hospitality Marketing at BuleFusion

Today, travel is a lifestyle. Consumers are being drawn to hospitality brands that provide authentic experiences, build emotional connections, and reflect their personal lifestyle. Our consultants are attuned to how shifting global economic conditions affect consumer mindsets about hospitality brands. Our ear is to the ground, and our fingers are on the pulse of what's hot now in hospitality, plus yet-to-emerge trends coming to the travel market.

photography

BuleFusion brand strategy at Sea Sentosa Bali

It is a little unusual for a firm like ours to have a photographer of counsel. But it works well for us and, more importantly for our clients. Our consultant's photographs have appeared in virtually every major publication across the world numerous times over. We specialize in architectural, luxury goods, lifestyle and hospitality photographic works.

chun y. gee

Strategy & Brand Development for Bathe Strategy & Brand Development for hu'u Strategy & Brand Development for The Residences at hu'u Strategy & Brand Development for Anantara Resort Strategy & Brand Development for Holly Tupper Strategy & Brand Development for Paralyzed Veterans Strategy & Brand Development for Metis Restaurant and Gallery Strategy & Brand Development for Blackwater Distilling Strategy & Brand Development for Brandon Green Strategy & Brand Development for The Club at hu'u Strategy & Brand Development for Executive Compensation Strategy & Brand Development for Nascar
projects >

Brings strategic and creative brand strategy expertise across all channels and specialties. Prior to establishing BuleFusion, he led marketing and PR programs for publicly-traded companies such as Watson Wyatt Worldwide, Ketchum Public Relations Worldwide, healthcare- & medical-related trade and nonprofit organizations, and national coalitions for the 2004 U.S. Presidential Campaign Headquarters. He has also served as an external advisory committee member for Wyndham Hotels & Resorts International, the U.S. Pan Asian American Chamber of Commerce, and the American Society of Association Executives. He has been responsible for strategic marketing budgets in excess of $5.2 million annually.

margaret lee

Intelligent Creative Design by Margaret Lee for Diet Coke Intelligent Creative Design by Margaret Lee for The Disney Company Intelligent Creative Design by Margaret Lee for Old Navy Intelligent Creative Design by Margaret Lee for Kahlua Ready to Drink Intelligent Creative Design by Margaret Lee for Aqua Fresh Kids Intelligent Creative Design by Margaret Lee for Paul Mason Whiskey
visual brand strategy >

Leads creative design initiatives for select client partners, and specializes in concept development, product packaging and identity systems. She is a globally-recognized expert on branding identity systems for some of the most recognized brands in the world. Her product and identity design portfolio encompasses The Coca-Cola Company, The Disney Store, Inc., Kahlúa Ready to Drink, Old Navy, Warner Bros. Studios, and AquaFresh toothpaste; online media sites including TV shows Friends and The Rosie O'Donnell Show. Of Counsel.

jimmy cohrssen

Photography by Jimmy Cohrssen Photography by Jimmy Cohrssen Photography by Jimmy Cohrssen Photography by Jimmy Cohrssen Photography by Jimmy Cohrssen Photography by Jimmy Cohrssen Photography by Jimmy Cohrssen Photography by Jimmy Cohrssen
photography >

Elevates brands by capturing moments in time for consumers through photography. For more than 25 years, leading brands from across the world - Baccarat, Chanel, Christian Dior, Four Seasons Hotels, Helmut Lang, Jimmy Choo, Kenzo, Louis Vuitton, Louis XII Remy Martin, Prada, TAG Heuer, Viktor & Rolf, Virgin Records, to mention only a few — rely on his expert understanding of how to capture spaces, products and people. He vividly portrays the essence of their interiors, buildings and products in images that have been reproduced in thousands of publications, including Architectural Digest, CondŽ Nast Traveler, Details, Elle Décor, Forbes, GQ, Interior Design, News Week, Rolling Stones, Travel + Leisure, and Vogue. Of Counsel.

celeste ganderson

Words Matter. Copywriting & Message Creation at BuleFusion

message development

Is adept in diverse mediums, and brings a wealth of talent from account and creative management to translingual English editing, copywriting and interactive advertising campaigns. Before joining the team, she cultivated talent for advertising, marketing and interactive companies; wrote for Web sites and publications; and produced, tracked and managed demographically-focused special events and sponsorship opportunities for the Lycos Network of online properties. She began her career with the esteemed The Princeton Review as a quality support director. She graduated from Barnard College in New York.

jurgt visser

Digital Artwork and Visual Design Strategy at BuleFusion Digital Artwork and Visual Design Strategy at BuleFusion Digital Artwork and Visual Design Strategy at BuleFusion Digital Artwork and Visual Design Strategy at BuleFusion Digital Artwork and Visual Design Strategy at BuleFusion
digital artwork + print designs >

Manages art direction and design teams. Throughout his career, he has received top acclaim as the recipient of design and Web awards, and his designs have been featured in on- and offline publications. The Coca-Cola Company named Jurryt "The Pixel vs Vector MixMaster" in 2008. He has provided art direction for various agencies including bereauDRP, Vorm2 and HUD Designer Insurgency Mod in the Netherlands. And now he brings his creative expression to BuleFusion.

say hello

How we work is innovative. What we create is positive change. On behalf of our team to yours, thank you for taking the time to find out more about BuleFusion's capabilities, team and client partner brands.

We welcome you to join us on our ongoing journey to think unlimited possibilities.

BuleFusion Worldwide

general inquiries
email. info@bulefusion.com
web. www.bulefusion.com

new business inquiries
asia-pacific email. asia@bulefusion.com
untied states email. usa@bulefusion.com

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